Tag Archives: writing
How to write a successful news release
When your organisation has a genuine news story, you can reasonably expect some coverage in a mainstream newspaper or the …
When did everything and everyone become ‘iconic’?
About 20 years ago I was very fond of the word ‘iconic’. It really emphasised the visual impact and/or cultural …
Are you unknowingly reducing your impact by using passive sentences?
Writing in passive sentences is a bad habit that threatens to rob your copy of its spark. But what are …
Don’t hang yourself with long sentences
Many years ago people thought that writing in long and complex sentences was a sign of intelligence. However, nowadays the …
Check your readability statistics and aim for more reader engagement
Did you know? You can check the readability of your copy using the readability statistics function on Microsoft Word. It’s …
Clichés: Don’t deskill yourself as a writer
When I was at school we were told to avoid clichés ‘like the plague’ – a delicious slice of irony, …
Copywriters vs Designers
The rivalry between copywriters and designers is a ruthless struggle for supremacy at any cost. OK, that might be overstating …
It’s all about ‘YOU’
Here’s a great tip for anybody writing their own sales literature: always write in the first-person narrative, speaking in terms …