Tag Archives: writing
Why you shouldn’t use exclamation marks in your marketing and PR copy
If there’s one way to make your marketing and PR literature look amateurish, it’s to use exclamation marks for emphasis. …
Are you unknowingly reducing your impact by using passive sentences?
Writing in passive sentences is a bad habit that threatens to rob your copy of its spark. But what are …
How to write a successful news release
When your organisation has a genuine news story, you can reasonably expect some coverage in a mainstream newspaper or the …
When did everything and everyone become ‘iconic’?
About 20 years ago I was very fond of the word ‘iconic’. It really emphasised the visual impact and/or cultural …
Don’t hang yourself with long sentences
Many years ago people thought that writing in long and complex sentences was a sign of intelligence. However, nowadays the …
Check your readability statistics and aim for more reader engagement
Did you know? You can check the readability of your copy using the readability statistics function on Microsoft Word. It’s …
Clichés: Don’t deskill yourself as a writer
When I was at school we were told to avoid clichés ‘like the plague’ – a delicious slice of irony, …
Copywriters vs Designers
The rivalry between copywriters and designers is a ruthless struggle for supremacy at any cost. OK, that might be overstating …
It’s all about ‘YOU’
Here’s a great tip for anybody writing their own sales literature: always write in the first-person narrative, speaking in terms …