Tag Archives: copywriter
How to write a successful news release
When your organisation has a genuine news story, you can reasonably expect some coverage in a mainstream newspaper or the …
Tips for proof-reading your work
Imagine the scene: you’ve spent days working on a client’s brochure and triple checked the copy for mistakes before sending …
When did everything and everyone become ‘iconic’?
About 20 years ago I was very fond of the word ‘iconic’. It really emphasised the visual impact and/or cultural …
Are you unknowingly reducing your impact by using passive sentences?
Writing in passive sentences is a bad habit that threatens to rob your copy of its spark. But what are …
Don’t hang yourself with long sentences
Many years ago people thought that writing in long and complex sentences was a sign of intelligence. However, nowadays the …
Check your readability statistics and aim for more reader engagement
Did you know? You can check the readability of your copy using the readability statistics function on Microsoft Word. It’s …
Why verbs are a copywriter’s best friends
Verbs, also known as ‘doing’ words, inject sales pitches with a sense of dynamism that helps you gain that all-important …
Why adjectives can wreck your sales pitches
A phenomenon I see quite often as a freelance copywriter is people’s desire to stuff their sales pitches full of …
‘The Writer’s Creed’
An English teacher friend told me recently that it’s a constant challenge to ensure students arrive for lessons with a …
It’s all about ‘YOU’
Here’s a great tip for anybody writing their own sales literature: always write in the first-person narrative, speaking in terms …