Tag Archives: sales
Why you shouldn’t use exclamation marks in your marketing and PR copy
If there’s one way to make your marketing and PR literature look amateurish, it’s to use exclamation marks for emphasis. …
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Tagged copywriter, copywriters, copywriting, news, PR, public relations, sales, writing
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Freelance copywriter advice for writing sales copy
A few people have asked recently what advice I would give to rookie freelance sales copywriters. Well, top of the …
It’s all about ‘YOU’
Here’s a great tip for anybody writing their own sales literature: always write in the first-person narrative, speaking in terms …