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Why you shouldn’t use exclamation marks in your marketing and PR copy
If there’s one way to make your marketing and PR literature look amateurish, it’s to use exclamation marks for emphasis. …
Are you unknowingly reducing your impact by using passive sentences?
Writing in passive sentences is a bad habit that threatens to rob your copy of its spark. But what are …
How to brief a freelance copywriter – ten tips
Quality content counts for a lot, and managers often need to delegate copywriting tasks to creatives who’ll find the task …
Why verbs are a copywriter’s best friends
Verbs, also known as ‘doing’ words, inject sales pitches with a sense of dynamism that helps you gain that all-important …
THE MAGNIFICENT SEVEN top tips for writing light-hearted blog posts…
Blog writing is nowhere near as hard as it might seem. In fact, it can be a light-hearted, cathartic and …
What made Joe Biden’s Democratic National Convention speech so powerful?
When Joe Biden spoke directly to the American people on live TV last week to accept the Democratic nomination to …
Copywriting ethics: case study
Loan firm Peachy had the Advertising Standards Agency on its back recently because of an advert that encouraged people to …
How to write a successful news release
When your organisation has a genuine news story, you can reasonably expect some coverage in a mainstream newspaper or the …
Tips for proof-reading your work
Imagine the scene: you’ve spent days working on a client’s brochure and triple checked the copy for mistakes before sending …
When did everything and everyone become ‘iconic’?
About 20 years ago I was very fond of the word ‘iconic’. It really emphasised the visual impact and/or cultural …