Tag Archives: content
How to write a successful news release
When your organisation has a genuine news story, you can reasonably expect some coverage in a mainstream newspaper or the …
Tips for proof-reading your work
Imagine the scene: you’ve spent days working on a client’s brochure and triple checked the copy for mistakes before sending …
When did everything and everyone become ‘iconic’?
About 20 years ago I was very fond of the word ‘iconic’. It really emphasised the visual impact and/or cultural …
Don’t hang yourself with long sentences
Many years ago people thought that writing in long and complex sentences was a sign of intelligence. However, nowadays the …
Check your readability statistics and aim for more reader engagement
Did you know? You can check the readability of your copy using the readability statistics function on Microsoft Word. It’s …
Why adjectives can wreck your sales pitches
A phenomenon I see quite often as a freelance copywriter is people’s desire to stuff their sales pitches full of …
Freelance copywriter advice for writing sales copy
A few people have asked recently what advice I would give to rookie freelance sales copywriters. Well, top of the …
SEO: The new world order
Not that long ago you could boost your Google ranking for certain keywords by fly-tipping gibberish all around the web. …