Tag Archives: copywriters
Why you shouldn’t use exclamation marks in your marketing and PR copy
If there’s one way to make your marketing and PR literature look amateurish, it’s to use exclamation marks for emphasis. …
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Tagged copywriter, copywriters, copywriting, news, PR, public relations, sales, writing
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Are you unknowingly reducing your impact by using passive sentences?
Writing in passive sentences is a bad habit that threatens to rob your copy of its spark. But what are …
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Tagged copywriter, copywriters, writing
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Tips for proof-reading your work
Imagine the scene: you’ve spent days working on a client’s brochure and triple checked the copy for mistakes before sending …
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Tagged content, copywriter, copywriters, copywriting, proofing
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When did everything and everyone become ‘iconic’?
About 20 years ago I was very fond of the word ‘iconic’. It really emphasised the visual impact and/or cultural …
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Tagged adjetives, content, copywriter, copywriters, copywriting, writing
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Check your readability statistics and aim for more reader engagement
Did you know? You can check the readability of your copy using the readability statistics function on Microsoft Word. It’s …
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Tagged content, copywriter, copywriters, copywriting, proofing, writing
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Copywriters vs Designers
The rivalry between copywriters and designers is a ruthless struggle for supremacy at any cost. OK, that might be overstating …
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Tagged copywriters, copywriting, designers, writing
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