Tag Archives: copywriters
Tips for proof-reading your work
Imagine the scene: you’ve spent days working on a client’s brochure and triple checked the copy for mistakes before sending …
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Tagged content, copywriter, copywriters, copywriting, proofing
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When did everything and everyone become ‘iconic’?
About 20 years ago I was very fond of the word ‘iconic’. It really emphasised the visual impact and/or cultural …
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Tagged adjetives, content, copywriter, copywriters, copywriting, writing
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Are you unknowingly reducing your impact by using passive sentences?
Writing in passive sentences is a bad habit that threatens to rob your copy of its spark. But what are …
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Tagged copywriter, copywriters, writing
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Check your readability statistics and aim for more reader engagement
Did you know? You can check the readability of your copy using the readability statistics function on Microsoft Word. It’s …
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Tagged content, copywriter, copywriters, copywriting, proofing, writing
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Copywriters vs Designers
The rivalry between copywriters and designers is a ruthless struggle for supremacy at any cost. OK, that might be overstating …
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Tagged copywriters, copywriting, designers, writing
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