Tag Archives: public relations

Why you shouldn’t use exclamation marks in your marketing and PR copy

If there’s one way to make your marketing and PR literature look amateurish, it’s to use exclamation marks for emphasis. …

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How to write a successful news release

When your organisation has a genuine news story, you can reasonably expect some coverage in a mainstream newspaper or the …

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Keep the customer conversation going with a newsletter

Sending informative and entertaining newsletters is a prime way to stay in touch with your best customers. That’s because they …

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