Tag Archives: copywriting
Why you shouldn’t use exclamation marks in your marketing and PR copy
If there’s one way to make your marketing and PR literature look amateurish, it’s to use exclamation marks for emphasis. …
Why verbs are a copywriter’s best friends
Verbs, also known as ‘doing’ words, inject sales pitches with a sense of dynamism that helps you gain that all-important …
Tips for proof-reading your work
Imagine the scene: you’ve spent days working on a client’s brochure and triple checked the copy for mistakes before sending …
When did everything and everyone become ‘iconic’?
About 20 years ago I was very fond of the word ‘iconic’. It really emphasised the visual impact and/or cultural …
Don’t hang yourself with long sentences
Many years ago people thought that writing in long and complex sentences was a sign of intelligence. However, nowadays the …
Check your readability statistics and aim for more reader engagement
Did you know? You can check the readability of your copy using the readability statistics function on Microsoft Word. It’s …
Why adjectives can wreck your sales pitches
A phenomenon I see quite often as a freelance copywriter is people’s desire to stuff their sales pitches full of …
Clichés: Don’t deskill yourself as a writer
When I was at school we were told to avoid clichés ‘like the plague’ – a delicious slice of irony, …
Freelance copywriter advice for writing sales copy
A few people have asked recently what advice I would give to rookie freelance sales copywriters. Well, top of the …
‘The Writer’s Creed’
An English teacher friend told me recently that it’s a constant challenge to ensure students arrive for lessons with a …