Tag Archives: copywriting
Tips for proof-reading your work
Imagine the scene: you’ve spent days working on a client’s brochure and triple checked the copy for mistakes before sending …
When did everything and everyone become ‘iconic’?
About 20 years ago I was very fond of the word ‘iconic’. It really emphasised the visual impact and/or cultural …
Don’t hang yourself with long sentences
Many years ago people thought that writing in long and complex sentences was a sign of intelligence. However, nowadays the …
Check your readability statistics and aim for more reader engagement
Did you know? You can check the readability of your copy using the readability statistics function on Microsoft Word. It’s …
Why verbs are a copywriter’s best friends
Verbs, also known as ‘doing’ words, inject sales pitches with a sense of dynamism that helps you gain that all-important …
Why adjectives can wreck your sales pitches
A phenomenon I see quite often as a freelance copywriter is people’s desire to stuff their sales pitches full of …
Clichés: Don’t deskill yourself as a writer
When I was at school we were told to avoid clichés ‘like the plague’ – a delicious slice of irony, …
Freelance copywriter advice for writing sales copy
A few people have asked recently what advice I would give to rookie freelance sales copywriters. Well, top of the …
‘The Writer’s Creed’
An English teacher friend told me recently that it’s a constant challenge to ensure students arrive for lessons with a …
Copywriters vs Designers
The rivalry between copywriters and designers is a ruthless struggle for supremacy at any cost. OK, that might be overstating …