![\"\"](\"https:\/\/www.copycruncher.com\/wp-content\/uploads\/2020\/02\/Peachy-1.png\")
<\/figure>\n\n\n\nBrexit malarkey? Actually I can\u2019t\neven get onto that\u2026 Let\u2019s stick to the ethics:<\/strong><\/p>\n\n\n\n The BBC reported at\nthe time:<\/strong><\/p>\n\n\n\n The ASA said that the advert was likely to put emotional\npressure on people and added: “We considered that the ad’s references to possible\nfood shortages and the stockpiling of food were likely to play on some people’s\nconcerns regarding Brexit, including financially vulnerable consumers who were\nalready struggling or worrying about their financial situation.”<\/p>\n\n\n\n The ASA ruled that the advert must not appear again in its\ncurrent form.<\/p>\n\n\n\n “We told Peachy to ensure future ads did not send an\nirresponsible message about debt to readers,” it added.<\/p>\n\n\n\n In response Peachy said it would abide by the ruling not to\nuse the advert again and would ensure it “considered public sensitivities\nmore thoroughly”.<\/p>\n\n\n\n You see. There\u2019s even\na little panic button to press. How cute.<\/strong><\/p>\n\n\n\n But seriously:<\/strong><\/p>\n\n\n\n This pitching strategy preys on people\u2019s darkest fears of\nmissing out. No doubt, the real idea of going hungry provokes a primal fear in\nall of us.<\/p>\n\n\n\n But it\u2019s almost automatic for a copywriter to work out how\nto stir the right emotion to get people interested.<\/p>\n\n\n\n Fear of missing out, or FOMO, which I hate, is incredibly\npowerful. Plus, a good copywriter would always think about topical contexts for\ntheir messages.<\/p>\n\n\n\n Therefore, I can definitely see the correct thought processes\nat work here.<\/p>\n\n\n\n But there\u2019s no way I can defend it. Whoever came up with\nthis concept probably knew it was ethically flawed, but they were willing to\ntake the risk to get paid.<\/p>\n\n\n\n At best it could probably be put down to a mistake \u2013 a\ncreative idea that should have been vetoed. <\/p>\n\n\n\n However, most importantly, these loans are for the\nbad-credit end of the market, making the advert very socially undesirable. <\/p>\n\n\n\n The ASA were right to act.<\/p>\n","protected":false},"excerpt":{"rendered":" Loan firm Peachy had the Advertising Standards Agency on its back recently because of an advert that encouraged people to …<\/p>\n","protected":false},"author":2,"featured_media":877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\n![\"\"](\"https:\/\/www.copycruncher.com\/wp-content\/uploads\/2020\/02\/Peachy-2.png\")
<\/figure>\n\n\n\n