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Why verbs are a copywriter’s best friends
Verbs, also known as ‘doing’ words, inject sales pitches with a sense of dynamism that helps you gain that all-important …
Why adjectives can wreck your sales pitches
A phenomenon I see quite often as a freelance copywriter is people’s desire to stuff their sales pitches full of …
Clichés: Don’t deskill yourself as a writer
When I was at school we were told to avoid clichés ‘like the plague’ – a delicious slice of irony, …
Freelance copywriter advice for writing sales copy
A few people have asked recently what advice I would give to rookie freelance sales copywriters. Well, top of the …
‘The Writer’s Creed’
An English teacher friend told me recently that it’s a constant challenge to ensure students arrive for lessons with a …
SEO: The new world order
Not that long ago you could boost your Google ranking for certain keywords by fly-tipping gibberish all around the web. …
Copywriters vs Designers
The rivalry between copywriters and designers is a ruthless struggle for supremacy at any cost. OK, that might be overstating …
It’s all about ‘YOU’
Here’s a great tip for anybody writing their own sales literature: always write in the first-person narrative, speaking in terms …
Keep the customer conversation going with a newsletter
Sending informative and entertaining newsletters is a prime way to stay in touch with your best customers. That’s because they …