Author Archives: Tom Fletcher

Clichés: Don’t deskill yourself as a writer

When I was at school we were told to avoid clichés ‘like the plague’ – a delicious slice of irony, …

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Freelance copywriter advice for writing sales copy

A few people have asked recently what advice I would give to rookie freelance sales copywriters. Well, top of the …

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‘The Writer’s Creed’

An English teacher friend told me recently that it’s a constant challenge to ensure students arrive for lessons with a …

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SEO: The new world order

Not that long ago you could boost your Google ranking for certain keywords by fly-tipping gibberish all around the web. …

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Copywriters vs Designers

The rivalry between copywriters and designers is a ruthless struggle for supremacy at any cost. OK, that might be overstating …

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It’s all about ‘YOU’

Here’s a great tip for anybody writing their own sales literature: always write in the first-person narrative, speaking in terms …

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Keep the customer conversation going with a newsletter

Sending informative and entertaining newsletters is a prime way to stay in touch with your best customers. That’s because they …

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